Land at Eccleshall Road, Stone
Public Consultation
Welcome
Welcome to the online public consultation for the proposed residential development of land off Eccleshall Road in Stone by Richborough.
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Richborough Estates propose the development of land off Eccleshall Road for the erection of up to 240 residential dwellings, with associated infrastructure works, including access (vehicular, pedestrian and cycle), drainage, public open space and landscape, with all matters reserved except access.
The aim of this consultation is to provide you with information regarding the development proposals at land off Eccleshall Road and to allow you the opportunity to provide your comments on the scheme.
Design and technical work relating to the proposals is ongoing and the information presented here may be subject to change to address this ongoing work and any issues raised through the consultation, where appropriate.
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Click on the above video to play

The Site
The site is located adjacent to the settlement boundary of the town of Stone.
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It is bound by Eccleshall Road to the north, residential development to the east, land safeguarded for HS2 to the west and Walton Heath to the south. It extends approximately 11.2 hectares (ha) and comprises land that is currently in use for agricultural purposes.
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The Environment Agency Flood Maps confirm that the site is located within Flood Zone 1, the zone with the lowest risk of flooding.
The site is not subject to any environmental designations. There are no statutory designated heritage assets (Scheduled Monuments, Grade I or Grade II Listed Buildings, Conservation Areas, Registered Parks and Gardens or Registered Battlefields) within the site boundary.
The site is within walking distance of facilities such as the Holy Inn Bar (c. 7 minute walk), Premier Convenience Store (17-minute walk), Mason’s Boutique (Hairdressers) (18-minute walk) and the Washtub Launderette (18-minute walk)
Public transport links are located along Myatt Avenue (within a c. 10-minute walk of the site). Bus services can be accessed from these stops, providing connections to and from Stone Town Centre and Yarnfield (amongst other places) throughout the day.
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Site Location Plan
Click on the above plan to view
The Proposals
Richborough Estates considers that the land off Eccleshall Road offers an ideal opportunity to deliver a high quality, attractive and well-integrated new neighbourhood, which forms a natural and logical extension to Stone which will provide market and affordable homes alongside the delivery of new community facilities, open space and biodiversity enhancements.
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An outline planning application will be submitted to Stafford Borough Council, with the following proposed description of development. All details except access will be approved at Reserved Matters Stage.
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The currently proposed illustrative site layout is included below and comprises the following:
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Outline planning permission for the erection of up to 240 residential dwellings, with associated infrastructure works, including access (vehicular, pedestrian and cycle), drainage, public open space and landscape, with all matters reserved except access.
Masterplan
Click on the above plan to view

Delivery of up to 240 dwellings comprising a mix of dwelling types, tenures and sizes

Provision of 30% policy complaint levels of affordable housing

New vehicular access from Eccleshall Road, internal roads and car parking

A SuDS pond is provided to the north of the site

Provision of public open space and biodiversity enhancements within the site

Landscaped walking paths are facilitated around the southern perimeter of the site

Children’s play facility to be provided in the centre of the site

New planting and landscaping throughout the site, including trees along streets and along the site boundaries

Technical Considerations
The following technical matters are being assessed as part of the proposed development and detailed plans, surveys and reports will be submitted in support of the planning application:
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Have Your Say
To submit comments on the current proposals, please select here to complete a form.
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The closing date for comments is 19th May 2025.
An analysis of the feedback received and any changes to the scheme will be reported in the Statement of Community Involvement, which will be submitted as part of the planning application. Your feedback will be used by Lichfields (planning consultant to Richborough Estates) and Richborough Estates solely for the purpose of this consultation exercise.

It is important to note that this exercise is entirely separate from the statutory consultation that Stafford Borough Council may conduct once the planning application has been submitted. The current process will not preclude you from making future comments and should you wish to do so, you may make further comments at that stage, for consideration by the Council.
Non-identifiable data will be submitted, along with the planning application, to the Local Planning Authority. Your details will be held securely by both companies in accordance with the Data Protection Act 1998. Any comments received at this stage will be treated confidentially and no individual will be identified.